NEW WORK - 16 CANCERS

11 Mar 2015

I wanted to share this new press and outdoor campaign for Cancer Council WA, that I worked on at Gatecrasher Advertising. It's currently running in ashel's at some of Perth's biggest train stations and it was also featured in Best Ads 'Seen and noted' section. Below is the piece and the info wrote about the campaign by Gatecrasher, that also featured TV and radio:

'The Cancer Council of WA has launched a new campaign designed to lend even more weight to the threat of smoking-related cancer. The 16 Cancers campaign, created by Gatecrasher Perth, is led by an emotive 45-second television commercial, and backed up by this print ad. It invites them to consider how smoking-related cancers might impact their lives in a variety of debilitating and severe ways. It comes as a new survey has revealed that less than a quarter of those asked (24%) could name more than two cancers caused by smoking. Among non-smokers, 61% could name one or two smoking-related cancers, while only 39% of smokers could do so without being prompted.' Gatecrasher bio about the campaign.