29 Mar 2015

Lima's University of Engineering & Tech (UTEC) have created another fantastic billboard (after their 2013 success, that won them a Gold Lion at Cannes) to show how engineering can solve real-world problems. They wanted to promote that the university are accepting applications, so to reach their audience they actually solved a problem through engineering.

Their problem was that in the Bujama region of Peru, crops are irrigated with contaminated water from the local rivers, so UTEC grew crops and every weekend they gave away lettuce to people in the community that were pollution free, by using water captured by the air. They have so far produced 2,800 heads of lettuce, as well as 96 litres of drinking water all donated to the local people. It's amazing to see an ad helping so many people.