JAN AD PICKS

30 Jan 2018

Happy New Year and welcome back to January Ad Picks.

Jumping straight in, IKEA have done some fantastic pregnancy ads in the past and they've created another cracker with this pee ad. They've created these print ads that are also a free pregnancy test, which you pee on to reveal a discount and to find out if you're pregnant. I've not seen anything like it before and it's a fun use of the medium.





This next ad is very moving video about an Uber driver, who lost her daughter to a drink driver. It's a very personal, powerful story and you really feel the emotion whilst watching it. I hope this video reaches people who will take an Uber home next time on a night out.


The last one this month is for Audi who have created the safety code. This is a code to add to your website, so drivers visiting your site whilst driving over 20km will be blocked from your site. I like sharing ads that have a bigger purpose to save people's lives and I hope it's something people do.


I hope you've enjoyed reading this month's Ad Picks and I'll see you next month. If there's any ads that you've loved this month, please share in the comment section below.

DEC AD PICKS

28 Dec 2017

Welcome to the last of this years Ad Picks. I hope you've enjoyed reading them this year.

I wanted to start with this ad. It's actually a lot more than just an ad and will help a lot of people from online scammers.

I know a couple of people who have been scammed and it's very sad when they lose money or something worse. Netsafe have created a chat bot immitating victims to fight scammers. All you do is forward the scammers email to them and they lead the scammer on with the virtual bot, so they don't pick on their next target. Taking the fight to the scammers, game on.


This is an interesting way of getting people's attention in entering the country of Palau to protect the Island's environment. The stamp that goes in your passport when you visit a foreign country has been turned into a little pledge that people need to sign. It's a lovely way to get the message across that will make people aware and it isn't just another banner in the airport.


This next one is called 'Tomorrow's News.' It's based around a school shooting in the USA to give people the warning signs that something isn't right. I hope people in the USA watch this and it saves people's lives from the terrible shootings that happen.


I know it's just after Christmas, but I wanted to share one of my favourite Christmas ads, that you may not have seen as it's from Portugal. It's called Santa's Number, where a Dad gives his son Santa's number and it goes viral. It's beautifly shot and it's got some great reactions throughout. Have you tried calling the number?


I hope you had a great Christmas and you've got a great New Years Eve planned. See you next year.

NOV AD PICKS

26 Nov 2017

Welcome to November's edition of Ad Picks.

I didn't want to share any Christmas ads until December as there are so many out there. But anyway, this month I've got an interactive piece, an outdoor/experience and a hard hitting charity ad to finish things off.

This first ad is a great innovative way of using a pre roll ad to catch people’s attention.

The fashion brand Yoox created 15 second ads, that would show you a fashion item to purchase and if you skipped the ad, the item would be gone and offered to someone else (it couldn't even be found on their website). It's brave from the fashion brand, but I bet it got some good analytics of people visiting their site trying to find it and purchasing someone else.

You'd have to know what you like. It's not an ad for indecisive shoppers.


How good are you in interview situations?

Well CNBC with Droga5 upped the interview hardness by a thousand. They created a glass box in the middle of New York to promote their new show, which had real interviews held in them. Some of the people's reactions inside and outside the box are gold.

Could you handle this?


This is one of the most hard hitting ads I've ever shared. It's an Oxfam ad that needs sharing about the effects of companies in poor countires avoiding paying their taxes, which amounts to a staggering £78bn annually.

It's not easy to watch, but it hooks you in and it's well put together.


I hope you enjoyed this month's edition and I'll see you again in month.

PADC AWARDS 2017

18 Nov 2017

Last Friday night was the Perth Advertising and Design Club (PADC) 2017 awards. We had a great result at Gatecrasher this year with projects I've created and worked on achieving these results.

2 Golds, Integrated Campaign Community/Charity and Use of Social Media
Cancer Council WA 'Stick it to No.2'

2 Silvers, Creativity for Good and TVC Community Service & Charity Individual
Cancer Council WA 'Stick it to No.2'


1 Bronze, Best Use of Ambient
Transperth 'Radio Lollipop stickers'

1 Finalist, Print
Perth Zoo








OCT AD PICKS

31 Oct 2017

Welcome to September's edition of Ad Picks.

This month I've got a few pieces that will hopefully bring you a smile.

Warburtons bread have enlisted Peter Kay trying to pitch a new TV period drama to Jonathan Warburton in his office. Even though it's a few minutes long, it's very funny and it gets the product info spot on, without forcing it in. You'll want to rewatch it a couple of times.


I spotted these and I know they are only for a camera repair shop in Ireland. The illustrations are very well crafted and it's funny to think how we take photographs has changed so much.






Everyone knows kids can be fussy eaters, so the V&A Museum of Childhood have created the world's first interactive edible exhibition. They involved a creative food company to make up some new food creations out of fruit and veg. Even the ads were edible.

My favourite is the bubbles made out of vegetables. What's yours?





As it's Halloween today, I wanted to share an ad for today that caught my eye.

If you hate clowns, I wouldn't go anywhere near a Burger King on Halloween. As they are giving free whoppers to people dressed as clowns. They have even got a jibe in the ad with Ronald McDonald wanting a whopper.


Happy Halloween.

SEPT AD PICKS

26 Sep 2017

Welcome to September's edition of Ad Picks.

Can you remember any of the room layouts from the the recent IKEA catalogue? Me neither.  IKEA have discovered this lady who can memorise the whole catalogue from cover to cover.  You can question her on anything - like which page has a lady who needs an eye doctor. It's certainly a different, fun way for IKEA to show off their catalogue and I love it.


The energy on this next ad for H&M is fast paced (after a slow start) and exciting. It shows off their Fall collection in an engaging way in a karaoke bar music video. The music track will get you tapping along, it's got some nice touches like the sing a long sub titles and the mike drop at the end.


I wanted to share a print ad last month, but I didn't find one I wanted to share. But this month I found this lovely simple and fun print visual. The aardvark is a perfect animal choice and I like how the copy is kept on the eraser.


I hope you've had a great month and I'll posting October's Ad Picks towards the end of next month.

AUG AD PICKS

29 Aug 2017

Welcome to August's edition of Ad Picks.

I'm really liking the type treatment in this first ad I'm sharing this month for The Telegraph Newspaper. It uses existing footage (some of which have been used many times before) in a fresh and engaging way with the typography.


Imagine getting a brief from a client with a budget like this ad. If you love sport (like me) you'll love it, if you don't just skip to the next one.


This next ad called 'Heist' shows that your identity is the most important thing you have, even more than money. It's quite an intense watch, but very truthful.


Ever wondered what Donald Trump see's on his Twitter feed? Wait no longer as The Washington Post have created this Twitter page retweeting every tweet from the accounts the real Donald Trump follows. Check it out: https://twitter.com/trumps_feed


I hope you enjoyed this post and you'll share it with someone who would enjoy it. Keep your eyes peeled towards the end of September for next month's edition of Ad Picks.